Monday 18 June 2012

Content in Print

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Wednesday 16 May 2012

Thursday 26 April 2012

Media Terms


Tuesday 24 April 2012

Hard and Soft news - Tabloid and Broadsheet



Tabloid and Broadsheet structure 


- Tabloid newspaper 

The structure of this newspaper is split into boxes , which looks more appealing , also there is use of images instead of load of text , which also grabs your attention . The bottom part of this newspaper "the sun next Sunday" grabs your attention with the black background and the white text , and makes you want to read on . The sun usually covers soft news because its celebrity gossip and light hearted stories which make you want to find out about them quickly and easily. The sun uses slang / they shorten words instead of writing there full name which connotes a young audience and shows its targeted audience is males & females from the sports and the celebrity gossip .  







- Broadsheet newspaper

The Times newspaper structure is very text based and wouldn't really appeal to a younger audience compared to the sun , which is less text and would appeal to a mix audience . The times costs more compared to the sun which shows this newspapers is more appealing to business people / older aged / upper class newspaper readers. This particular story is classed as hard news because terrorist acts are serious issues. The times usually only covers hard news stories to maintain its audience needs.

Print Regulations - Legal and Ethical

The PCC = Press complaints commission.
The PCC deal with Magazines, newspapers and also dealing with newspaper websites. However they don't cover things on advertisements, books and blogs. You need to be connected to the text or image to make an official prosecution. 





Libel is the publication of untrue and offencive statements about individuals. People in the public eye have been awarded large sums of money in court after suing newspapers for untrue articles. Sensationalism is the reporting style of the tabloid press. The first stage in sensationalism is choosing stories dealing mainly with sex, violent crime and other vivid material. The stories are then presented through graphic images an exaggerated, though simple, language. The overall effect is dramatic and eye catching. Inaccurate reporting is when an article contains details that are not true. for example. an exaggeration of what really happened or made up data and figures 5o help create a story. Offencive material is something that is offencive, upsets or embarrasses people because it is rude or insulting. causes anger or annoyance. For example an article or photo published to only cause shock and disgust. Chequebook Journalism is the practise of securing exclusive rights to material for newspaper stories by paying a high price for it, regardless of any moral impacts such as paying people to boast of criminal or morally reprehensible activities. Privacy and Paparazzi is the privacy of individuals can be threatened by journalists and paparazzi photographers. paparazzi are freelance photographers who doggedly pursue celebrities to take pictures of celebrities to sell to magazines and newspapers. Negative Representation is when an individual, group, religion or country are shown in a bad or negative way in the media. this may be unjustified or bias, with no evidence to support the representation. Public right to know is when journalists and editors are always deciding what the general public need to know, what is their right to know. sometimes this includes stories about the private lives of others, which newspapers say are in the publics interest to know.



Examples of each

Sensationalism - London Riots
It is a good example because it contains a sense of violence seen through images.

Libel - The sun tells us that Beoynce's baby isn't really Jay Z's.
This is a good example as it is made up and so it isn't true but its about a celebrity so that people would want to read about it as they believe its true,

Inaccurate reporting - Adele has cancer.
This was reported however it wasn't true as the actual problem was loose skin particles in her throat.

Offencive material - Look how much wait Cheryl Cole has put on (disgusting photo)
This would be considered offencive material as she will be offended and its a photo to cause reaction from the public.

Privacy and Paparazzi - Justin Bieber swears at paparazzi.
This would be a good example as he is being annoyed by the paparazzi and they are taking advantage of the mood that he is in to make him look bad.

Negative Representation - Kim Kardashian's wedding is over after only 72 days.
They haven't told her side of the story and it makes her look extremely bad.

Public right to know - Harry and Caroline are back on.
This isn't a right for the public to know but because they want it that's what the papers give them.



Meaning created through media techniques

Colour can change how a article or picture is presented, whether it be positive or negative. The way text is presented in could add happiness or bad feelings into the story or article. Music influences sub culture or the feeling of a video. Simple things have impact on the audience of a piece of media such as a pictures, it could be of a crying child or a child playing and enjoying themselves.

Sounds effects can be the main feature to a film or a video, they increase the effect of certain movements or actions. Performers are an important part to a performance or a video, all depending on whether they meet the expectations of the director. Mise En Scene creates meaning because it leads us to believe that we are looking at a real piece, not an act.

A denotation is the strict, literal, definition of a word, devoid of any emotion, attitude, or colour. The connotation of a word or term adds elements of emotion, attitude, or colour. The meaning or use of denotation and connotation depends partly on the field of study. I believe this is used in media in a way that a scene or article can not always be just simply looked upon lightly without being thought about. Signification is when an action or media means something in a way it affects the audiences views. Iconography set of specified or traditional symbolic forms associated with the subject or theme of a stylised work of art, this means the literal meaning to something.

Cropping is a key essential to making a good piece of audio visual. For example, if you had extended time on your two-way conversation clips, it will really help you get an instant cut onto the clip. When deciding what camera angles to use make sure you always follow the 180 degree rule, this is when you must film on a certain side of a couple of people. Music will effect how your audience views your short film or full movie. If you put the wrong feel of music in, the audience gets totally put off and feels the same way as the music is represented. Captions can also be useful to help the audience understand what exactly is going on. On rare occasions the font can depict how the audience responds to a section of writing, for example graffiti style text will suggest thuggish, gang related backgrounds, or italic more posh writing might suggest a more civilised background.  

Codes and Conventions

Codes and Conventions are familiar, predictable forms and techniques used by the media to create a desired impression on people.


Soaps for example cover issues That come up in exaggerated everyday life,this will make the soap more successful in terms of viewers because the audiences can then therefore relate to the issues. The issues could be, relationships, crime, violence and drugs etc.






Horror always has obvious codes and conventions such as bad weather, building relationships, blood and gore, attractive girl, strong/smart main characters, scary theme music, villain/scary character and weapons. The victims in horror are usually young teenagers.



At the start of most horrors it introduces you to the villain by killing off a character which normally starts the problem and the fear within the movie because although it often happens in horrors it catches you by surprise and puts you on edge because your in the drama from the beginning. the first scene within the film often uses miss en scene that is going to feature throughout the film.

low key lighting in sets and eary atmospheres create tension with the audience. Horrors often use quite distorted sounds followed by loud sounds (sting) which is used to make an audience "jump". low angles in horror films make the villain look Superior and stronger to the victim but it can also be used on people such as the "hero" or someone that stands up to the villain these are used to show the audience who is the stronger person in the scene. "POV" or point of view shots are used to show us what the monsters or killers are seeing when creeping up behind a victim or watching the victim, however it is also used just before a murder from the "victims eyes".

Tracking shots are used to show chase scenes and fast paced scenes alike, these shots are used to intensify fast paced scenes so that you feel involved like you are moving with the characters.


In the Scream 4 introduction it starts off with a phone call , the camera focus's on the phone to show that this is significant, the voice on the phone is deep and intimidating but the female character on the other end presumes that it is a prank call or wrong number so she hangs up, although the character didn't care about the phone call it still gives the audience the impression it had meaning, then there is another female character, which is stereotypical of horrors because two females are usually weak and vulnerable characters, one character builds suspense by revealing she is being stalked on Facebook which adds to the sense that all is not okay, The phone rings again for dramatic effect and the audience already suspects who is going to be on the other end of the line. The female character answers the phone with confidence and anger at the start, which is when the intimidating character on the phone progress's to anger with tense music in the background this puts the audience on the edge of they're seat. The two female (teenagers) become scared and freaked out by the phone call as a close up on one if the females face's show, the phone rings again with a sting in the background and a close up of the phone to show this scene is approaching a climax and intensifying , you then find out the stalker on Facebook and the intimidating character are on the phone which therefore makes the characters feel unnerved , the characters scream at the same time which makes the audience feel as scared as them and then the door knocks with a POV slowly zooming in, by this point you know the characters and fear for they're lives, this is a stereotypical horror introduction.



Romantic comedy is another example , the codes and conventions include things such as girl meets boy, centred around female character, awkward moments as characters get to know one another for comic affect, set in an urban city environment, ending with a wedding.