Content in Print

Content in print on Prezi

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Audience needs and lifestyle Soap

Audience Needs and Lifestyles on Prezi

Media Terms

Media on Prezi

Hard and Soft news - Tabloid and Broadsheet

Tabloid and Broadsheet structure 

- Tabloid newspaper 

The structure of this newspaper is split into boxes , which looks more appealing , also there is use of images instead of load of text , which also grabs your attention . The bottom part of this newspaper "the sun next Sunday" grabs your attention with the black background and the white text , and makes you want to read on . The sun usually covers soft news because its celebrity gossip and light hearted stories which make you want to find out about them quickly and easily. The sun uses slang / they shorten words instead of writing there full name which connotes a young audience and shows its targeted audience is males & females from the sports and the celebrity gossip .  

- Broadsheet newspaper

The Times newspaper structure is very text based and wouldn't really appeal to a younger audience compared to the sun , which is less text and would appeal to a mix audience . The times costs more compared to the sun which shows this newspapers is more appealing to business people / older aged / upper class newspaper readers. This particular story is classed as hard news because terrorist acts are serious issues. The times usually only covers hard news stories to maintain its audience needs.

Print Regulations - Legal and Ethical

The PCC = Press complaints commission.
The PCC deal with Magazines, newspapers and also dealing with newspaper websites. However they don't cover things on advertisements, books and blogs. You need to be connected to the text or image to make an official prosecution. 




Libel is the publication of untrue and offencive statements about individuals. People in the public eye have been awarded large sums of money in court after suing newspapers for untrue articles. Sensationalism is the reporting style of the tabloid press. The first stage in sensationalism is choosing stories dealing mainly with sex, violent crime and other vivid material. The stories are then presented through graphic images an exaggerated, though simple, language. The overall effect is dramatic and eye catching. Inaccurate reporting is when an article contains details that are not true. for example. an exaggeration of what really happened or made up data and figures 5o help create a story. Offencive material is something that is offencive, upsets or embarrasses people because it is rude or insulting. causes anger or annoyance. For example an article or photo published to only cause shock and disgust. Chequebook Journalism is the practise of securing exclusive rights to material for newspaper stories by paying a high price for it, regardless of any moral impacts such as paying people to boast of criminal or morally reprehensible activities. Privacy and Paparazzi is the privacy of individuals can be threatened by journalists and paparazzi photographers. paparazzi are freelance photographers who doggedly pursue celebrities to take pictures of celebrities to sell to magazines and newspapers. Negative Representation is when an individual, group, religion or country are shown in a bad or negative way in the media. this may be unjustified or bias, with no evidence to support the representation. Public right to know is when journalists and editors are always deciding what the general public need to know, what is their right to know. sometimes this includes stories about the private lives of others, which newspapers say are in the publics interest to know.

Examples of each

Sensationalism - London Riots

It is a good example because it contains a sense of violence seen through images.

Libel - The sun tells us that Beoynce's baby isn't really Jay Z's.

This is a good example as it is made up and so it isn't true but its about a celebrity so that people would want to read about it as they believe its true,

Inaccurate reporting - Adele has cancer.

This was reported however it wasn't true as the actual problem was loose skin particles in her throat.

Offencive material - Look how much wait Cheryl Cole has put on (disgusting photo)

This would be considered offencive material as she will be offended and its a photo to cause reaction from the public.

Privacy and Paparazzi - Justin Bieber swears at paparazzi.

This would be a good example as he is being annoyed by the paparazzi and they are taking advantage of the mood that he is in to make him look bad.

Negative Representation - Kim Kardashian's wedding is over after only 72 days.

They haven't told her side of the story and it makes her look extremely bad.

Public right to know - Harry and Caroline are back on.

This isn't a right for the public to know but because they want it that's what the papers give them.

Meaning created through media techniques

Colour can change how a article or picture is presented, whether it be positive or negative. The way text is presented in could add happiness or bad feelings into the story or article. Music influences sub culture or the feeling of a video. Simple things have impact on the audience of a piece of media such as a pictures, it could be of a crying child or a child playing and enjoying themselves.

Sounds effects can be the main feature to a film or a video, they increase the effect of certain movements or actions. Performers are an important part to a performance or a video, all depending on whether they meet the expectations of the director. Mise En Scene creates meaning because it leads us to believe that we are looking at a real piece, not an act.

A denotation is the strict, literal, definition of a word, devoid of any emotion, attitude, or colour. The connotation of a word or term adds elements of emotion, attitude, or colour. The meaning or use of denotation and connotation depends partly on the field of study. I believe this is used in media in a way that a scene or article can not always be just simply looked upon lightly without being thought about. Signification is when an action or media means something in a way it affects the audiences views. Iconography set of specified or traditional symbolic forms associated with the subject or theme of a stylised work of art, this means the literal meaning to something.

Cropping is a key essential to making a good piece of audio visual. For example, if you had extended time on your two-way conversation clips, it will really help you get an instant cut onto the clip. When deciding what camera angles to use make sure you always follow the 180 degree rule, this is when you must film on a certain side of a couple of people. Music will effect how your audience views your short film or full movie. If you put the wrong feel of music in, the audience gets totally put off and feels the same way as the music is represented. Captions can also be useful to help the audience understand what exactly is going on. On rare occasions the font can depict how the audience responds to a section of writing, for example graffiti style text will suggest thuggish, gang related backgrounds, or italic more posh writing might suggest a more civilised background.  

Codes and Conventions

Codes and Conventions are familiar, predictable forms and techniques used by the media to create a desired impression on people.


Soaps for example cover issues That come up in exaggerated everyday life,this will make the soap more successful in terms of viewers because the audiences can then therefore relate to the issues. The issues could be, relationships, crime, violence and drugs etc.






Horror always has obvious codes and conventions such as bad weather, building relationships, blood and gore, attractive girl, strong/smart main characters, scary theme music, villain/scary character and weapons. The victims in horror are usually young teenagers.

At the start of most horrors it introduces you to the villain by killing off a character which normally starts the problem and the fear within the movie because although it often happens in horrors it catches you by surprise and puts you on edge because your in the drama from the beginning. the first scene within the film often uses miss en scene that is going to feature throughout the film.

low key lighting in sets and eary atmospheres create tension with the audience. Horrors often use quite distorted sounds followed by loud sounds (sting) which is used to make an audience "jump". low angles in horror films make the villain look Superior and stronger to the victim but it can also be used on people such as the "hero" or someone that stands up to the villain these are used to show the audience who is the stronger person in the scene. "POV" or point of view shots are used to show us what the monsters or killers are seeing when creeping up behind a victim or watching the victim, however it is also used just before a murder from the "victims eyes".

Tracking shots are used to show chase scenes and fast paced scenes alike, these shots are used to intensify fast paced scenes so that you feel involved like you are moving with the characters.

In the Scream 4 introduction it starts off with a phone call , the camera focus's on the phone to show that this is significant, the voice on the phone is deep and intimidating but the female character on the other end presumes that it is a prank call or wrong number so she hangs up, although the character didn't care about the phone call it still gives the audience the impression it had meaning, then there is another female character, which is stereotypical of horrors because two females are usually weak and vulnerable characters, one character builds suspense by revealing she is being stalked on Facebook which adds to the sense that all is not okay, The phone rings again for dramatic effect and the audience already suspects who is going to be on the other end of the line. The female character answers the phone with confidence and anger at the start, which is when the intimidating character on the phone progress's to anger with tense music in the background this puts the audience on the edge of they're seat. The two female (teenagers) become scared and freaked out by the phone call as a close up on one if the females face's show, the phone rings again with a sting in the background and a close up of the phone to show this scene is approaching a climax and intensifying , you then find out the stalker on Facebook and the intimidating character are on the phone which therefore makes the characters feel unnerved , the characters scream at the same time which makes the audience feel as scared as them and then the door knocks with a POV slowly zooming in, by this point you know the characters and fear for they're lives, this is a stereotypical horror introduction.

Romantic comedy is another example , the codes and conventions include things such as girl meets boy, centred around female character, awkward moments as characters get to know one another for comic affect, set in an urban city environment, ending with a wedding.

Difference in Radio Era's

The difference between today's radio shows in 10 years are quite clear, from the presenters to the jingles, the production of the show and sounds have become more complex and even a more of a variety of music to fit the ever growing audience that radio now has the radio industry has changed dramatically through out the years.

1996:

• Cheesy old fashioned jingle
• Muffled recording
• Muffled sounds
• Introduction of who the DJ is
• The plan of the show
• Applause
• Posh sounding host
• Jingle played throughout

The DJ starts the show with the slogan "You buy them, we count them down." The event is then introduced and the DJ introduces himself along with the radio station with a very cheesy tone and background.The DJ speaks with a loud up-beat voice to keep the listeners entertained, loud sound effects are used to keep the audience entertained. Up-beat cheesy pop music is played which relates to the audience of the time. The DJ talks fast paced and up-beat to put listeners in a good mood and want to stay tuned in. The audience of the show at the time were mainly teenagers and young adults. 

2011;

• Includes guest hosts
• No jingle
• No introduction of the DJ or plan of the show
• Middle class voice
• Clear recording
• Wider range of music
• Includes audience by using competitions etc

There isn't a jingle at the beginning of the 2011 chart show you just hear the presenter introducing what is happening and tell the listeners that there is a guest on the show. However, if they are on the Internet then the audience will be able to see what is going on live. In this extract there is no cheesy sound effects, the audio used in the background is just an up-beat song to keep you entertained. The voices in the particular extract, the (DJ) has a very down to earth and common voice that alot of social groups can relate to so that nobody feels excluded. The tone of the show is very up-beat because of the silly game the presenter is playing and the comedy of the show. The structure of the beginning of the show is the DJ introducing himself and what is going on and then mystery guest enters followed by questions and an interview.

Group soap

Meaning

In our project we had to record and show a dramatic scene which would be seen in a ordinary soap opera. Our specific storyline was a parent being called in due to her sons attendance. We used specific performers, props, costumes and mise-en-scene to connote particular roles and atmosphere within out video. The three characteres that were in our video was a student who's body language is extremely relaxed and sloutched which connotes "Elliots" attitude towards the situation and education. This gives a negative representation of students. His costume consists of a black hooded jumper which again suggests and resembles his attitude to education, as he almost "cannot be bothered" that school is just a "doss" around for him. Also it could suggest his personaliy as being dark, moody and almost depressed. At the begining of the video 'Elliot's' attitude is uninterested, he seems like he cannot be bothered for whats happeneing which is all in his body language and tone of voice. At the ends of the video he seems to be genuinly sorry and says "please dont exclude me" which could connote that school children give of the impression that they dont care about school and learning when in fact they do. The teacher body language seems nervous and uneasy, which could suggests shes not a confident teacher which could reflect on her performance in lessons. That she might possibly not be able to control a class.. which would lead to an explanation at why 'Elliot' has been missing lessons. This is a un-sterotypical view of a teacher, as they are expected to be confident in teaching and what they are saying which doesnt seem to be in our video. We felt like this was more or a realistic approach, as it almost shows the truth behind education and teachers, that they are not always in control, and that sometimes pupils have more control over them. Also the costume connotes that shes not a bold and exciting character with the use of wearing all black clothing.How ever it could indicate the role of the teacher as 'villians' are known to always be in black costume. The parent's attitude is very intimidating towards to the teacher which adds more atmospher and tension to the scene.Also at the end of the scene where the parent says "iv had enough of this" and storms out connotes parents in denial about their childrens behaviour towards education, this gives a impression of bad parenting.  The props we used where school equipment such as books and folders to give more of a educational and school atmospher. The setting was set in the teachers office which gives a sense of importance and a personal feel. The lighting had a dull tone to it, to almost match with the characters attitude and personality

Narratives

In our videos I was the teacher and I asked Jay the student to have a meeting with him and his mum about missing a lesson at school. I had a meeting with Jay and his mum about his attendance to lesson and it shows the conflict between Jay and his mother. the purpose of this scene was to show the the conflict between the teacher, the parent and her son, and how the teacher tried to resolve the issue. The narratives in my video are multi -stranded. The meaning of this, is that the dramatic soap is told from many point of views. Our point of view is that we show a conflict between the family and the teacher.  The conflict of our video shows the situation between the parent and her son and how the parent suggest that she doesn't really seem to be interested in her son. There are many other views about this conflicts but we concentrate more on this one. The reason we did this because we were inspired from family soaps such as Eastenders and how they use conflicts between family, so we wanted to try this.For a normal family in a soap a conflict is usually told in a serial because its like never ending but for our video its just one episode because it does not carry on.  For our video we create a sense of conflict between the parent and the kid to show the tension between the family and how the school gets involved in this conflict. I think we have shown this and has been really effective because we have shown how the parent does not really care about her son very well and the tension between the teacher and the parent. Some of the shots we used to show this is close up shot for the  parent reaction and medium shot to show other peoples reactions as well. For our family soap it has to be realistic so the audience can adapt this to their lives. So we used a real issue and in our production we didn't use any cross cutting shots or other effects to make it unrealistic. we also had to make the video realistic but yet interesting so people could watch it. i think we have show this because in our video we used a real issues but made in interesting.

Camera Shots & Angles
Our video starts with an establishing shot to set the scene and letting the audience know that this scene is clearly about to take place in a school office of sorts. the camera then shows the name of the room the scene is about to take place in ''Interveiw Room 1'' which also clearly gives away what is about to take place, an interview. The camera then cuts to medium shots of ruhee (the teacher) and begins to cross cut between ruhee and Miss's hider (the mother). One of these Medium shots is not executed well as it isn't from the waste up and is filmed at a slight dutch angle which wasn't the purpose, The shots of miss hider on the other hand are in perfect proportion with head room and matches the rule of going from the waist upwards. The next scene is begun with the teacher in a close up shot showing that she is starting this meeting/interview. The camera then cuts to a semi medium shot establishing where and who everyone is in this scene.The scene then digresses into cross cutting close ups between myself (student) and ruhee (the teacher) when in conversation. This scene then goes to cross cutting from medium shots to close ups of miss hider (the mother) and ruhee (the teacher) to give the scene pace and variation. After cross cutting between miss hider and ruhee it cuts to a close up of me to show emotion. This scene ends with a medium shot of miss hider walking out of the scene, ending the episode.

Coronation Street Era's,Elements,Techniques, legal and ethical.

The typical conventions of soap consist of:

• bar fights
• cliff hangers
• dilemmas
• gossip
• affairs
• pubs
• hierarchy

I looked at three different episodes of coronation street from different years, the differences between the three are clear as shown through the codes and conventions shown.

1995

In this scene the camera movement is very limited and there isn't much variation of shots. The scene started in at the start of a convict   ion and failed to include an establishing shot to show where the scene is based. camera shots consist of either medium or ensemble shots and very rarely use close ups. The hierarchy is not clearly shown through the use of camera so we don't know the most important characters until you look at what character is gaining the most screen time. The costumes within the 90s episodes were very typical of 'northern dress code' at the time, women wearing a lot of floral patterns and the men wearing very plain powder colours of shirts and jackets. Mise-en-scene is very 'dated' and uses a lot of decor that was stereotypical of the 90s.The camera is very static and bad quality it remains in one place for entire scenes at some points which makes the show very slow paced and boring, each character talks at a similar pace and is not standing out in the first moments of the show so it doesn't grab the attention of the audience. The theme music for the 90's episodes of Coronation street is bad sound quality, but throughout the episodes contents there is barely any use of music unless it be the music coming from a stereo in the cafe or in a characters home coming from the T.V or radio. People/characters are represented in a variety of ways during this period to keep the show interesting yet there isn't much social group representation apart from a working/lower class white representation. The main ethnic group within this time period of episodes were white and this is because the majority of this part of the north at this time were white. Stereotypes were upheld strongly by coronation street at this time of broadcasting.

2001

In this episode the quality of picture 
and sound has improved slightly but they're is still big editing mistakes as there isn't a establishing shot nor is there any indication what is happening as it starts with a pan and then a zoom which doesn't fit in the characters body properly so it tracks back, the shot size pace is very slow and doesn't have a thick texture. This particular scene keeps to pans and medium shots and cannot show any importance in characters or any fast pace, this doesn't show us who is dominant in the scene and therefore are just watching convocations rather than feeling for a character or being or disliking any character. The sound quality is very fuzzy and unless trying to listen properly, you cannot understand what is being said by just relaxing and listening.

2011

In this episode you can 

clearly see a high improvement in film and sound quality as well as there being a very high range of shots and camera movements, this creates a slow paced scene to appear interesting and for every word to seem important as there are a lot of close ups and the 180 degree angle in the cross cutting has been used well to show that the man and woman are conversing in convocation and the close ups of the upset look on the characters faces emphasises the emotion and importance of the characters. the camera movement in this scene is far more complex then the previous two. The use of silence in the modern episode isn't boring , it is being used on purpose to create drama and suspense, this keeps the audience hooked and on the edge of they're seat.

Timeline Prezi

Product Timeline on Prezi

Media on Prezi

Definition POV and Cutaway

         POV -  Point Of View
         E.g

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Cutaway - A brief shot that interrupts the main action of a film, often to depict related matter or supposedly concurrent action. E.g Within a sequence, you may edit out of one shot to another shot, which is different in subject matter from the previous one. This added in shot is called a cutaway. You can use cutaways to show reaction, parallel action, environment, or to avoid jump cut.

Tabloid and Broadsheet Comparison

British newspapers fall loosely into two categories the tabloid (which is half the size of a broadsheet) and the broadsheet itself, with  tabloid newspapers tending to be quite different from broadsheets in 
style and content as well as in size. Tabloids and broadsheets do look different by design not accident as 

each paper is trying to appeal to who it sees as it’s’ core readership. Both are written in a particular style with the assumption made that the tabloid stories are generally smaller in length with words that are shorter and easier to understand while broadsheet stories tend to be more in depth and have longer more complicated words.

Cultural Changes.

In the photo on the right is the year 2000 cast of Eastenders which shows only an interpretation of white culture society. British soaps are now more multi cultural to make the show more realistic and appealing to a wider audience   

As you can see in the second picture on the left taken at the NTA awards the cast of eastenders is a lot different that the original cast (racially) due to the fact of modern culture changing and that there is a very mixed society of people in modern society

Advances in Technology

The set of coronation street has expanded with being a studio based location to a real location base, this made the set more realistic which makes the street looks more realistic and also people live there which brings a realistic atmosphere than a studio with a fake atmosphere from this is gives a verisimilitude feeling. Granada have invested a lot of money into the show which helped them located/create a real street.

Broadcasting has changed on coronation street from broadcasting in black and white in the 1960s to coloured broadcasting in 1969. Then after 9 years of broadcasting in colour there was a situation were the camera staff wanted a pay rise but they didn't get what they requested so they chose not to use the newer equipment so on the 8th February, coronation street was broad casted in black and white and they used to record some days and do live shows because they didn't have enough time to do all the recording in a week, so they recorded on Wednesdays and did live performances on Friday. Then after achieving broadcasting in colour they then moved to tape from carrying on from film which made filming much quicker.

HD stands for high definition which coronation street announced in the early months of 2010 that they were going to use HD equipment and were going to film their episodes with it in May 2010. This then included the production teams equipment getting upgraded such as their cameras, production vehicles, lighting and editing facilities. They also got an upgrade from a standard definition tape based system to a state-of-the-art HD file based system.

The video that was shown on the web page we looked at we could see from the responses from the production team and everyone that was shown on the video said that it has changed the of filming by making it much easier for everyone that is in the production team. It has made the video recording clearer and has made the quality of the picture look amazing and clear which has benefited the production of the show. This is also making it quicker to make the clips which means it would save money because they aren't taking as long to make the clips which will save them  money making them. This is all the impact that HD has done for coronation street.

This was shot with a P2 high definition which provides crane shots from rooftops. The P2 HD is used at 100 mbs using akegan cameras the polecam toshiba camera which adds drama.

Coronation street are looking to improve the show by moving their base to Manchester which will provide the show with a bigger space for the new production team which will also upgrade all their equipment, technology and facilities for the years of 2012/13, the place that they would be moving to is called media city.